St. Paul's University, Kenya

African Multidisciplinary Journal of Research

The papers in this issue of the journal include the following: The study on Effects of Personality Factors on Consumer Attitude toward the Acquisitions of Counterfeit Products aims to determine how personality factors influence consumers’ attitude towards acquisitions of counterfeit products. The findings indicate that personality factors (price consciousness) have significant impact on consumers’ purchase intention towards counterfeit products. The purpose of the paper on Ephesians 5: 21-33 and Gender Equity: Towards a Mutual, Egalitarian and Gender-based Church Leadership is to assess some selected readings of Ephesians 5:21-33 household code, which favours male authority and control over women. In the paper on Postcolonial Reading of ύποτασσώ (to submit) in Ephesians 5:21: Hope for the Family Today, the author sets out to examine the concept of ύποτασσώ as used in Paul’s letter to the Ephesians through the lenses of postcolonial biblical criticism. The study on Print Media Managers’ Perception of Integration of New Media by Newspapers in Kenya seeks to examine print media managers’ perception of adoption of new media in newsrooms in Kenya. Thematic data analysis reveals that managers identified several opportunities for integration of new media technologies such as the emergence of new audiences, emergence of multiple platforms for content sourcing, production and delivery and adoption of new innovations and the emergence of the multi-skilled journalist. In the paper on A Uses and Gratification Perspective on Social Network Sites among Private University Students in Kenya, the researchers seek to investigate which gratifications lead to high dependence in the use of a particular SNS and how it enhances the sense of social presence among students.

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