Effect of Strategic Communication on the Performance of Constituency Development Funds in Narok North, Kenya

Abstract

The performance of constituency development funds in Kenya has attracted significant attention due to its crucial role in promoting local development. The effective use of constituency development funds has contributed to the construction of essential infrastructure such as schools, roads, and health facilities, thereby improving access to education, transportation, and healthcare services. These developments have enhanced the overall quality of life for many communities. However, despite these positive outcomes, the performance of constituency development funds has been undermined by persistent challenges, including mismanagement of funds, inadequate accountability, and corruption, which have limited its potential to achieve equitable and sustainable local development outcomes. The study sought to establish the effect of strategic communication on the performance of constituency development funds in Narok North, Kenya. Strategic management theory anchored the research. The study adopted explanatory research design targeting 219 project managers, committee members and community representatives (village elders and religious leaders) that were involved in the ongoing constituency development funds projects in Narok North constituency for the 2022/2024 financial year. Sample size was 142 respondents obtained using simple random sampling while data was collected using structured questionnaires using drop and pick later method. Data was analyzed using Statistical Package for Social Sciences. Both descriptive and inferential statistics were conducted. Descriptive results showed that the respondents agreed to a great extent that strategic communication affected the performance of constituency development funds in Narok North, Kenya. Regression findings revealed that there was a positive and significant relationship between strategic communication and performance. Furthermore, strategic communication was strongly and positively correlated with performance of constituency development funds. The study concludes that effective communication strategies play a vital role in the successful implementation of constituency development fund projects. Clear, transparent, and consistent communication among stakeholders ensures proper coordination, enhances community participation, minimizes misunderstandings, and promotes accountability, ultimately contributing to the overall success and sustainability of constituency development fund initiatives.