The Utility of a Community Radio in Mitigating Drought Effects. A Case Study of Jangwani Radio in Marsabit County

Abstract

This journal article explored the role of community radio as a tool for drought early warning systems, focusing on Jangwani Radio in Marsabit County. The objective was to examine how Jangwani Radio serves the local community by providing early warning information, how the station helps the community adapt to drought conditions, via programs that support drought management and mitigation efforts. This study used a qualitative case study approach to investigate the radio's contribution to drought management and mitigation efforts. Data were gathered through interviews and limited document review, as most of the documents were not easily accessible. The data collected were analyzed thematically to present the findings in chapter four. The respondents included staff at Jangwani Radio from the editorial team, staff from the National Drought Management Authority’s drought monitoring unit, and members of the council of elders involved in Marsabit County rangeland use. These participants were purposively selected because of their managerial roles and direct involvement in the subject, making their insights valuable. The findings of this study support the argument that community radio is an important partner to the community and has served to bridge communication gaps, however, in a very limited way, given the numerous challenges that confront the radio station. Some of the challenges identified are operational in nature and can be remedied. However, some are geographical and structural in nature, and while they are not beyond the radio station to address them, it will require substantial investment, which, unfortunately, the radio station is not in position to handle as it currently stands. This study recommends creating necessary synergy between this radio and all other relevant stakeholders in drought management and mitigation efforts. This dissertation was based on the participatory communication model and agenda-setting theory.