The Transformative Role of Technological Innovation in Reshaping Business Communication Practices and Strategies

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Published Mar 28, 2025
https://doi.org/10.71064/spu.amjr.1.1.2025.353
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Vol. 1 No. 1 (2025): Special Issue - African Multidisciplinary Journal of Research (AMJR)

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Patrick Waititu
St. Paul's University

Abstract

In the rapidly evolving landscape of the new economy, the integration of research, technology, and innovation has become a cornerstone for driving sustainable development. This paper examines the transformative role of technological innovation in reshaping business practices and communication strategies, focusing on how these advancements contribute to a more sustainable, resilient, and inclusive economic framework. The new economy, characterized by the pervasive influence of digitalization, automation, and the growing importance of knowledge-based industries, necessitates that businesses embrace innovative technologies to remain competitive and foster long-term sustainability. Technological innovations, such as artificial intelligence, blockchain, and advanced communication tools, are revolutionizing traditional business models by enhancing operational efficiency, reducing costs, and minimizing environmental impacts. These innovations enable businesses to develop more sustainable practices while improving communication with stakeholders, fostering transparency, and facilitating collaboration. As a result, the synergy between business innovation, technology adoption, and communication strategies not only drives economic growth but also supports broader sustainable development goals. These include promoting inclusive growth, reducing social and economic inequalities, and addressing pressing environmental challenges. However, realizing the full potential of these innovations in the new economy requires a comprehensive and collaborative approach. This paper highlights the need for a robust framework that promotes research and development, encourages the widespread adoption of emerging technologies, and ensures that innovation efforts are closely aligned with sustainable development objectives. Governments, private sector entities, and academic institutions must work together to create an enabling environment that supports technological advancement and its application in business and communication. By fostering such collaboration, the new economy can be harnessed as a powerful force for achieving sustainable development, ensuring that economic progress is both inclusive and environmentally responsible.

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How to Cite
Waititu , P. . (2025). The Transformative Role of Technological Innovation in Reshaping Business Communication Practices and Strategies. African Multidisciplinary Journal of Research, 1(1), 386–401. https://doi.org/10.71064/spu.amjr.1.1.2025.353

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