Opati, Zephania, Paul Gesimba, and Lily Njanja. “Millennials’ Customer Dispositions Influencing Toothpaste Brand Loyalty Among University Students in Kenyan Private Universities”. African Multidisciplinary Journal of Research 1, no. 1 (May 13, 2024): 200–216. Accessed December 27, 2024. https://journals.spu.ac.ke/index.php/amjr/article/view/283.