Githaiga, Joy, John Ndavula, and Winnie Ndeta. “The Use of Tiktok for Consumer Engagement by Select Beverage Companies in Nairobi”. African Multidisciplinary Journal of Research 1, no. 1 (May 20, 2024): 68–81. Accessed December 27, 2024. https://journals.spu.ac.ke/index.php/amjr/article/view/260.