Kimaru, E. ., P. . Karanja Ngugi, and A. . Mugambi. “Opportunity Recognition and Sustainable Competitive Advantage of Small and Medium Food Manufacturing Enterprises in Kenya”. African Multidisciplinary Journal of Research, vol. 2, no. 3, Dec. 2025, pp. 106-25, https://journals.spu.ac.ke/index.php/amjr/article/view/458.