Bariu, M. ., W. Ndeta, and S. Mwanthi. “The Influence of Twitter and Facebook on Public Relations Strategy in Universities: A Case Study of St Paul’s University”. African Multidisciplinary Journal of Research, vol. 1, no. 1, May 2024, pp. 96-111, https://journals.spu.ac.ke/index.php/amjr/article/view/262.