Opati, Zephania, Paul Gesimba, and Lily Njanja. 2024. “Millennials’ Customer Dispositions Influencing Toothpaste Brand Loyalty Among University Students in Kenyan Private Universities”. African Multidisciplinary Journal of Research 1 (1):200-216. https://journals.spu.ac.ke/index.php/amjr/article/view/283.